A Dynamix of Body Solutions

Casey Whitney, R.N., opened Centennial’s Dynamix Body Solutions Studio in April after finding much of the body-sculpting industry lacked the right bedside manner. Photos courtesy of Dynamix

BY PETER JONES
NEWS EDITOR

Like necessity, sometimes experience is the mother of invention.

Casey Whitney, a registered nurse, might have never opened the new Dynamix Body Solutions Studio were it not for her less than stellar visit two years ago to another service provider.

“I was having a lot of trouble losing weight from my fourth kid—then somebody mentioned Cool-Sculpting to me,” she said.

That proprietary nonsurgical fat-freezing procedure, the only technique of its kind to be cleared by the Food and Drug Administration, had been making its way into the body-sculpting industry for a few years—but Whitney found the associated customer service to be almost as cold as the high-tech applicators attached to her body.

“There was one technician, who was not trained medically at all,” the businesswoman recalled. “Every time she got a phone call, she had to leave. She left the applicators on longer than they should be on. They didn’t have pillows or a blanket. I had to walk to the elevator to get to the bathroom. When I left, they handed me a bag of chips.”

Since lighting the new Dynamix in Centennial six months ago, Whitney has striven to ensure that her own studio’s customer experience is more dynamite than mix-up. If the equipment is to be state of the art, she figured, so should the service levels.

For one, clients get undivided attention from two trained specialists—graduates of CoolSculpting University in Pleasanton, Calif., no less. A dietician and medical doctor are also part of the studio’s part-time staff.

“People say how much better they feel here. It’s because of our staff. We hand-select people and that’s very important,” Whitney said, noting Dynamix’s rare use of multiple treatments conducted simultaneously. “You just kind of lay back—we have Netflix.”

Such appointments also include a free trip to the studio’s Netflix-equipped infrared dry sauna.

And as for that bag of chips on the way out—Dynamix clients get a complimentary lunch from the studio’s neighboring Mad Greens.

Dynamix specializes in CoolSculpting, a popular noninvasive high-tech way to freeze fat cells, the only technique of its kind to be cleared by the Food and Drug Administration.

CoolSculpting, an increasingly popular body-sculpting technique is not just known for its “coolness.” The procedure literally uses “cold” to kill fat. The machine invented by a Harvard scientist was based on the simplest of scientific observations.

“They realized kids were getting dimples from sucking on Popsicles in the summer,” Whitney said. “They realized the cold was actually freezing fat cells, killing them. The effect is fewer inches and a smaller sculpted body. I had always been a little bit self-conscious, but I got the CoolSculpting done, it changed the shape of my body. People noticed.”

The result, the nurse says, is something physical trainers have said for years was impossible—the spot reduction of fat in select problem areas of the body.

“A lot of people say it’s kind of relaxing,” she said, noting the ad hoc ways some people have tried to get the same results less effectively. “There are people who have tried to freeze their fat by sitting in a tub of ice—you can go on YouTube.”

Other more conventional treatments available at Dynamix include temporary cellulite reduction through what is called the Z Wave machine.

“It’s like a jackhammer, but it actually feels really good,” Whitney said.

Dynamix similarly offers skin tightening through something called micro-needling, which the nurse says is not as scary as it sounds.

“We create little holes in the face and it creates collagen production, so it will fill in wrinkles, as well as acne scars,” she said. “There are 12 microneedles in the pen and we rub it across the face. I don’t feel it at all when it happens to me.”

Although the studio offers a wide range of services, the owner stresses that the products are not for everyone and says she sometimes turns down business when she does not think the client would see any benefit.

dynamix-box “We’re very realistic. This is not a life changer in and of itself,” Whitney said. “You’re going to have to change your diet. You’re going to have to continue to exercise. I would say 90 percent of our clients are very healthy already. They just have problem areas.”